International SEO
International SEO: enter new markets without starting from zero.
I set up language versions, hreflang and content so that each market builds its own visibility instead of competing with the rest of the site. Based on multi-country e-commerce experience.
Scope.
- Site structure
Country domains, subdomains or subfolders - with reasoning for your situation.
- Hreflang and canonicals
Correct links between language versions, without cannibalisation.
- Keyword research per market
Research in the target market rather than translated keywords.
- Content localisation
SEO briefs and review for translators and copywriters.
- Analytics per market
Reports that show each country separately.
- Polish market entry
Native-level SEO for companies launching a Polish version.
FAQ.
ccTLDs, subdomains or subfolders?
There is no single right answer. Subfolders benefit most from the main domain’s strength, country domains send a strong local signal but each has to be built separately. The choice depends on budget, team and plans for further markets.
Is translating the site enough?
Usually not. People in different countries search for the same thing with different words and the competition looks different. I research keywords for each market instead of translating existing ones.
Can you help with entering the Polish market?
Yes. Polish is my native language, so I can handle keyword research, content briefs and on-page optimisation for Polish versions of your site directly.
Let's talk about your website.
30 minutes, no strings attached. Pick a time for a call or write a few sentences about your site.